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I have been a search engine optimization specialist for a long time and after being a consultant to hundreds of companies and working directly with there web designers I decided to buy this company Galaxy Interactive Inc. which was a web design company and transform it into a web design company with marketing in mind. After working with people one on one, over and over again passionately teaching others how to become successful online I started to realize I just could not effectively help enough people in the way I really wanted to and I was trading time for money and there really is only so much time. Have you ever read the book by Robert Kiyosaki called Retire Young Retire Rich? He said in that book. "Here is the million dollar question you need to answer." This question changed my life. "How can I do for more people with less work and for a better price?" The answer EMCON (Electronic Marketing Console).
What were your biggest challenges with the old way you used to help people?
Our biggest challenge is the "Learning Curve" Internet marketing can be very confusing I spent a long time learning it the hard way. I always wished that I had a professional that would take me in and teach me exactly how it all worked so that I didn?t need to spend so long figuring it all out. Theory is one thing after you have read all there is to know you still have to execute it or you get nothing as a result. Testing results takes time and every test will give you answers but if its not paying you are actually losing money with every test. If you don't have a passion for learning it can get very frustrating especially because as a business man or woman you really want the results not tons of theory. However without taking the time to learn you will never understand what effort needs to be had in what directions so that you can guarantee online success.
Other challenges we faced with working with companies is that a lot of businesses felt that just being online would create magic results so after a year when they did not see results they would say I don't get this internet and want to shut down there sites. The problem was they did not want to take the time to market the site. Just having a web site costs money and using a website to market themselves will make money but there needs to be some actions taken to get traffic to that site.
Many business need to keep there web sites up to date. Change prices add new products run specials organize email campaigns to communicate with there past clients and they could do nothing but stare at a site and cringe every time they thought about spending more money on the webmaster who would be the only one who could make those changes. Everyone asked can you teach me to make my own changes? What do you think a webmaster says to that?
Internet Marketing: The new revolution that is sweeping the entire Internet business scene where one can make millions
As the world goes though constant revolutions of life through science and technology, one that stands out greatly is the Internet. Many businesses have since went online and even though many great companies fell at the burst of the Internet bubble due to over hype of public companies with a lack of understanding how to effectively market there business online. The number of online businesses have greatly increased. Because of the increase in competition online, wholesalers and retailers have to start thinking creatively to compete for business. Gone are the irritating pop-up ads although they are still actively used. Pop-up ads have become a useless tool that dies in less than one second before even transmitting the necessary message.
In the recent year, a new Internet revolution is emerging and this new revolution has brought about a new business that is popular with Internet fans, stay at home mums, top executives of companies and almost anyone who wants to make money on the Internet. We are not talking about retailing nor are we talking about selling services online. The new phase of business started from Amazon.com and has thus been known to little or only those who are clever enough to find such a business.
You probably had received emails from "experts" who claims that they earn over hundreds of thousands on the Internet. You probably heard a little about something call Internet Marketing or Affiliate Marketing. So when you see these emails, you wonder for yourself if this can be true. Can someone really earn that much doing Internet Marketing?
We spoke to Ryan Atkinson, CEO of GalaxyInteractive.net and founder of the popular Internet Marketing software, EMCON to find out more about it.
What exactly is Internet Marketing and how does it work?
Ryan: Internet Marketing is in essence using the Internet to drive targeted prospects to your product or service. Here is some basic statistics of what you can expect from Internet marketing efforts. Websites typically get about a 1.5% action rate this means if you are selling a service 1.5 people out of every 100 people will take action and become a lead either by calling you or filling out a form on your web site. If you are running an e-commerce site, which means that you sell products directly from your site via a credit card purchase 1.5% will simply make a purchase. A staggering 98.5% of all traffic that comes to your site leaves via a link on your site or simply going back to there favorite search engine and searching again. These statistics help when trying to set up a marketing plan for your website.
The most effective Internet Marketing techniques that are working are:
Affiliate Marketing: Affiliate marketing is sweeping the nation as an amazing way to make money on the web. The first way is that you can have an affiliate program to allow other webmasters to take your products and sell them on there sites for a commission. It?s a great way to build up massive traffic as you could have hundreds of websites selling your products by linking those products to your site and getting the affiliate tracking software to track exactly where the buyer came from and it automatically calculate the commission for you. The second way people are making money through Affiliate marketing is by selling these products on your site and not having to deal with the customers just getting paid as a commission. There are literally millions being made by people who are just building multiple web sites that send the traffic to affiliates for a commission. Affiliate sites are making 500/ month & up I have even seen $ 10,000 a month from a site that offers credit card applications. The best part is that the site owner after building the site submitting to search engines and finding link exchanges doesn?t have to do anything to the site anymore and he makes money every month passively. Virtually every industry out there is getting into the affiliate game as it?s a great way to drive traffic to a site and you never pay out more than the set commission so you don?t pay for non converting traffic as can happen with pay per click if you are not careful. The 3rd way of affiliate marketing is to get paid by Google by placing Google ads on your site. Why would you do that? Because remember 98.5% of all traffic takes no action and just leaves your site so they most likely got there by Google so why not send them to an ad they trust like Google. This will result in 6-20% of that traffic that usually left to click on an ad and make money instantly regardless if they buy something or not. This alone has increased affiliate marketers income by massive numbers.
Link Exchange: Having a resource directory or related links page for your users gives your visitors a place to find related or similar information. Why would you want to do this? Providing this place on your site allows you to control where some of that 98% of site visitors who normally leave & would typically go back to the search engines. Visitors may want more information so to actually get something for them leaving one way is to develop strategic alliances with other websites that offer related or similar information. Set up an arrangement with these sites to direct traffic to each other assisting both parties thus increasing traffic to your site. The more link exchanges you create with other business the more traffic you will get. The more traffic the more conversions, sales or leads. (1.5%) Also the biggest benefit of link exchange is that search engines view your site far more popular if more web content is linking to you. This is a major part of the Google rating system. So by effectively getting as many inbound links to your site results in massive traffic from Google and several other important search engines.
Search Engines: Search Engines supply about 85% of all web traffic where conventional advertising TV Radio and Print Marketing combined will provide 15%. Which one do you think costs more money? Exactly but knowing how to maximize traffic from search engines is a little tricky but simple after you understand the basic rules of optimizing your web page to rank for target keywords. Here are some more statistics to help you understand where to focus your efforts because there are thousands of search engines out there. 98% of all search engine traffic comes from the top 10 search engines and 2% comes from the other 3000 plus search engines. Now to make it even easier Google drives about 80% of that 95% Yahoo and MSN supply combines about 13% so the top 3 are going give you the majority of traffic so its best to learn all you can about how to optimize your site for these 3 search engines. Search engine Optimization is optimizing your site so that the keywords people are searching for are set up in such a way that search engines list you for those keywords. If a site is not set up properly you will never do well from this massive traffic source.
Pay Per Click Marketing: Pay Per click marketing is the fastest way to drive targeted traffic to your website. Buying click through?s to your site from specific related keyword searches that are related to your business. Clicks to your site cost anywhere from .05 cents to 50.00 per click to you depending on the profitability in each industry and they come from various search engines like Google Yahoo MSN and many more. This area of Internet marketing has a bit of a learning curve however once mastered you can create a formula that virtually is a license to print money. For example one of my joint ventures has written a book and is using EMCON to market the book online. He is spending about 200.00 per week and making about $ 1000.00 per week. He is working to refine the campaign to about $ 1000 per week to hopefully get a rate of return of 80% profit bringing the weekly sales to $ 5000.00 per week. There is a lot of math to figure out the formulas for the best rate of return as well as getting enough traffic to create that but the beautiful part is that it drives targeted traffic as much as you want as fast as you want. This area does require a lot of learning and testing or you may find that you lose your money and get discouraged.
Email Marketing: Email marketing is the best way to keep clients or to resell to people who have been on your website. Imagine if you had a website that sold a consumable product you could email your customer right before they ran out asking them to return to your business to purchase more. This type of auto response can be set up to work automatically. You could offer a newsletter to keep people in touch and up to date with changes or specials in any particular industry and you can encourage old visitors to come back and make a purchase. This works well with affiliate marketing as well. If you are selling products on your website for others where you are sending traffic to them and earning a commission you could ask people to leave there email address if they want to receive clear out rates when you find them, these would be sale items that are below retail or wholesale and then you would have a list of people to email to whenever you got your hands on a related product they may want.
What are some ways people are using these techniques to make money from the Internet?
Ryan: We teach in our Internet Marketing Workshops 5 different ways to make money on the Internet that all use the above techniques to drive traffic.
- Affiliate Marketing: Is the concept of E-commerce companies that sell products or services online that will pay you a commission for referrals. There are 3 types of affiliate marketing.
ئlt;FONT face="Times New Roman" size=1> Your own affiliate program for your own products.
ئlt;FONT face="Times New Roman" size=1> Promote products for E-commerce companies.
ئlt;FONT face="Times New Roman" size=1> Get paid per click from search engines.
- E Tailing: Is the concept of creating a relationship with a manufacturer to drop ship products to your client. Requires you to have a shopping cart and e-commerce capabilities.
- Joint Ventures: Is the concept of creating a win win opportunity with companies who are not e-commerce where you can set them up and sell there products from your website. Similar to e tailing except that you can approach retailers and small business owners who have a unique product but does not have the know how to set up an online business.
- Your Own Product or Service: Set up e-commerce so that you can sell your own products.
- MLM: Using the Internet to promote a multi level marketing company. You can use the internet to recruit people looking to start a second income as well as sell products or services of any MLM company.
We see all these "experts" like Corey Rudl, who claims they made over millions of dollars annually just by doing Internet Marketing. Can something like that really happen?
Yes of course it can however if you want to make millions you will have to have your own product and sell a lot of it or hundreds of money making systems in place that offer you passive income streams. (BUILD IT, Market IT, And Leave IT! (Now go build another one) That?s the affiliate marketing protocol. You will need to understand how to build a site and effectively market that site. The process can be the same and all you do is find another category then get your products or even links to products via affiliate programs and follow a system that works. There has never been such an inexpensive way to build multiple businesses before the Internet. You just have to hang in there it usually takes a few months to start making money and that?s when you know what you are doing. It?s a good idea to find a system that is in place where you can follow a success path.
What are the advantages and disadvantages of Internet Marketing?
Ryan: Advantages:
? Very cost effective
? You can track every minute aspect of your marketing
? Target specific markets perfectly as they are looking for you instead of happening across an ad.
? 24/7 exposure to your target market
Disadvantages:
? Steep learning curve - Mainly the paradigm shift of doing things differently. Remember people don't want to change. Most people live "conformity we worship, status quo we uphold" lifestyles. Or as Bertrand Russell, British mathematician and philosopher once put it, "Most people would sooner die than think; in fact, they do."
? Quick technology changes, so you must learn fast and have unlimited source information to keep up.
? Willingness to think differently - most people fail here by sabotaging their own efforts. In Internet marketing we only do things statistically not because we figure it will work. Assuming you are targeting the right keywords is the worst thing to do as the words you think people would use to find a business like yours might be wrong no matter what your common sense is telling you. Remember we are dealing with a global market and we need to find tools to measure what the masses are doing then we put out our bait to the school of hungry fish with the exact bait they are hungry for.
Who can do Internet Marketing? What will they need?
Ryan: In today?s age if you have the right tools anyone can get into this game with a minimal learning curve. In the past only the big companies could as they were the only ones who had enough money to develop websites and pay to have them marketed online. I wanted to get in on the game years ago when I saw the potential of what the Internet could create. The problem, it was expensive if you did not know all the technical stuff like HTML, Java Script, PHP programming, Photoshop, Plus all the search engine algorithms, a good knowledge of email servers and a thorough knowledge of the right technique for each and every Internet marketing technique you had to pay to have someone do it and it costs money and lots of it!
I had a vision to build a software that any non technical person could easily build a website to any size but most importantly a website that would be scalable as well as marketable on search engines and contain the top Internet marketing techniques in one place accessible from anywhere in the world in an organized console. We call it EMCON (electronic-marketing-console) a content management system with a real advantage. Its been created to adhere to every single real Internet marketing technique. We make this available to people who are on a crusade to build passive income streams from the Internet. So to really give an unbiased answer to that question they need EMCON LOL or they need to spend the next 3 years learning the way I did.
In order to be successful in Internet Marketing, what are the core principles of success?
Ryan: The differentiating factors of successful Internet marketing are
? Concise Goals- without the goal written down you won?t do it so plan out what you want that?s the most important part. Then start researching the roads you will take to get there. If you want your goal truly, then you will take any dam road it takes no matter how scary it is. Anything different is scary to some just remember what you want. If you need to change course then find another road as long as you are determined to get there that?s the most important part.
? Taking action ? Jump in with both feet if you have established that you want passive income go get it! Everyday you are not doing you are not receiving. Internet Marketing pays for itself over time so until you get the ball rolling the time clock wont start. If it takes the average website 3 months to make money then if you want to start in 3 months it will take you 6 months before you see a penny. If you keep putting it off you will never take action. There are 3 types of Internet marketers (those who make things happen) (those who watch things happen)(and those who wonder what the heck happened!)
? Organization- depending on how you are going to build your business you must be organized in order to effectively create anything. You will need to find all your tools and be able to navigate to and from them easily. That?s why we built EMCON.
? Research- without knowing your market you will be throwing your bait for trout into the ocean. It may work a bit but if you don?t use statistical tools to learn where your market is feeding and what they are feeding on you will be wasting your time. This is the sole reason 85% of websites get little or no traffic.
? Perseverance- there is never a better excuse than the excuse you give yourself. With the Internet you can research any information you need to know. If you are looking to learn about a product because you know its profitable but you know nothing about it well in about a few hours of research you will be an expert. With the Internet we are all geniuses don?t ever forget that. Don?t hold yourself back by creating the lies you keep trying to tell yourself its there for you go get it!
? Patience - It takes some time to achieve worthwhile objectives. Don?t get discouraged you are here for the long haul not for today?s income.
? Imagination - In today's business world you cannot be just another imitator. You would die a slow and painful cyber death.
? Sensitivity - You must be sensitive to your target market.
? Money - While the web is fairly cost-effective, it is not free. Or let me use the Mercedes Benz slogan, "You get what you pay for".
? Controlled Ego - You must resist listening to your ego. It can kill you faster than anything else.
? Embracing change - If the world outside your business changes faster than inside your business, then you are dead, although you may still be kicking a bit.
? Generosity - You must be willing to give first and give more. Relax. Nobody will steal your stuff. You are unique. So is your stuff.
? High energy - You level of personal energy influences your business's energy, and your business's energy influences your success.
? Constant learning - The world is changing. You must keep learning new things to stay in the game.
? Focus - Diversity is good, but focus is better. Ford diversifies on cars, trucks SUVs and cricket knows what. Ferrari focuses on making the best of the best. Do you know anyone whose dream is to drive Ford. Because I know many people who dream about driving a Ferrari.
If someone is interested in Internet Marketing, where do they go to look for more information?
Ryan: I'm glad you asked because this is the point where most people have problems.
If, as you were reading through this discussion, and said to yourself maybe, then you have to be concerned with one big problem: Bridging the gap between new ideas, new information, new intentions and implementation. Huge gap. We are not going to bridge the gap from new ideas, new information, new intentions, to implementation, to something actually happening. What we need is not more ideas, but tools to put those ideas into action. I'm all about tools. Hey, meet Ryan the "Tool Dude".
The key is to take massive action and using the right tool.
Many people's Internet marketing efforts are very successful and lucrative because at one point they decided to use the right tool. You know you can chop down a tree with a little toy saw, but you can also use a powerful chainsaw.
So...
If you own a Small Business of any kind: How would you like to stop being an Internet victim. How would you like to be one of the 3% of people whose websites actually work?
If you are a Sales Professional: How would you like to end cold prospecting grunt work and magnetically attract clients and customers to your site who are pre-disposed to see you as an expert ally and adviser. How would you like to end being "screened" by gatekeepers?
If you are a Sales Manager or Marketing Executive: How would you like to cut all the fat, waste, even the uncertainty out of your company's advertising. How would you like to stop cold calling and knocking on doors most of which are slammed into your face?
But you can't become a web designer. Besides most web designers are pretty poor, so let's do something different. We need a no-brainer tool with fast implementation.
So, let's talk about a tool anyone can use to build websites that make passive recurring cash flow with very fast implementation.
This is the kind of tool everyone needs. And this is what the EMCON Electronic Marketing Console offers. It is the epiphany of no-brainer and fast implementation.
It would take us too much time to explain what this tool can do for people, so I would like to invite your members to one of our evening workshops on "How to create passive recurring cash flow on the Internet".
For details you can check our website at http://www.internet-marketing-seminar.com/
Ryan Atkinson
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©opyright 2004 Galaxyinteractive |